According to the latest Expedia Group study, this is what will rule in 2025:
- More trips, further afield.
88% plan to travel this year, and 68% will be abroad.
- Reviews > Price.
Trust first: 3 out of 4 travelers prefer to pay more for highly reviewed places.
- Social media rules.
61% are inspired by Instagram, TikTok & Co.
And 73% follow influencer recommendations.
- Loyalty beyond tourism.
Points programs are booming (even outside the tourism sector).
- Artificial Intelligence is in charge.
From planning to booking to adjusting prices… AI is changing EVERYTHING.
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