What are the most valued tourism brands on five social networks?

Tourism is a very advanced sector in terms of reputation on social networks, compared to other economic activities, as highlighted by IAB Spain.

Viajes Azulmarino, the flight comparator Skyscanner and the Bahía Príncipe hotel chain are the brands highest valued by users on the five social networks analyzed.

Both the positive feeling that arouses among users (gratitude, satisfactory experiences, recommendations), as well as the negative one (complaints, dissatisfaction with customer service, bad experiences) and the neutral one (doubts or queries, neutral comments) have been taken into account.

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